Editing videos is becoming an indispensable skill for anyone who wants to start a brand on the internet. The world continues to evolve and over the years, this format ranks higher and higher when it comes to content. If we say that content is king, video is undoubtedly the best way to share it.

Currently we see how search engines are constantly updated giving more importance to videos, which is why more and more searches have a result in this format as a suggested click. Beyond that, there is a clear preference on the part of users to consume it over texts and even images; you just have to see the disproportionate growth that platforms such as YouTube or Vimeo are having.

If you want to learn how to exploit this format, the first thing you should do is learn how to edit it. For this reason, in this guide we will show you which are the best online and download software and platforms for mac video editors. You will know which are the most sophisticated to produce professional-level content and the most basic for you to start taking your first steps in this complex world that is audiovisual production.

Uses And Advantages Of Editing Our Videos In A Professional Way

Investing in video production is something that sooner or later all companies will have to do if they want to be competitive in different markets. This is not something new, since the emergence of television advertising, large brands have allocated large sums of money to developing television campaigns that bring them closer to their target.

This has been the key to the success of brands like Coca-Cola, McDonald, Adidas, Nike and a long etcetera. And is that the advantages of the production and assembly of professional-level audiovisual content are many.

•  Increase In Engagement

The increase in engagement of video content is infinitely higher than that of written content or images. That is why the traffic generated by a YouTube channel can exceed in a few months that of a consolidated website with years online.

This is due to a natural and almost biological factor related to care. It is easier for a person to attend a video than to read a text since doing so has to involve many more senses (sight and hearing). Similarly, it will be easier for you to remember the information you receive this way.

•  Improve Brand Recognition

Recognition is the power that brands have to make their content be intuitively identified by their target without the need for their name to be written on it. This is accomplished with many other factors, but video marketing is one of the most effective ways to do it.

Establishing such recognition takes time, but as people repeatedly listen to a message, they will associate it with a brand. This is what differentiates a company from the competition.

List Of Professional Video Editing Programs

Professional video editing programs are the most comprehensive currently available, but they are also often the most expensive. However, the investment is worth it since they can produce much more dynamic and attractive audiovisuals for the user. Here are the best options you have in this type of software.

•  Adobe Premiere Pro

This editing program developed by Adobe is one of the most complete and possibly the best. It has a wide variety of functions that will allow you to create very high quality videos for your projects, among which its multiple effects, filters and options to clean the audio and improve the image stand out, being able to retouch its brightness, contrast and sharpness. He is a professional editor in every sense of the word.

As expected, it has tools that will allow you to correct recording errors, such as the image stabilizer that will be very useful if you do not have professional filming equipment. In addition, you can navigate and expand the timeline to apply changes as precisely as possible.

• Filmora Wondershare

This is one of the most popular software among the youtubers community, compared with Adobe Premiere Pro, Filmora can be described as high quality with low price, only $39,99/year. In addition, Filmora X for Mac has an almost perfect combination; an easy-to-master interface, multiple audio and image enhancement features, royalty-free content library, and the ability to upload videos directly to YouTube once they are finished rendering.

It also contains a wide variety of effects and transitions that will add personality and dynamism to each production. In addition, it also has very advanced video tools, such as motion tracking, keyframing, audio ducking, color matching, etc.

What’s more, Filmora X for Mac has support to edit videos in 4K quality and export them without it being affected. You will be able to render everything you produce in a wide variety of formats so that you don’t have to worry when sharing them on the various playback platforms.

• ·Adobe After Effects

An excellent tool that serves as a complement to the previous program. In it you can apply professional-level special effects to the videos you want. Although it is not an editing program as such, but rather an enhancement of them, it is useful to learn how to use it to considerably improve the quality of the audiovisuals that you produce on other platforms.

Here you will have a wide library of special effects already designed that you will simply have to apply or create your own effects if you have the necessary knowledge to do so. Like Premiere Pro, it has support for editing videos in 4K quality and rendering in multiple formats.

• ·Imovie

This is the basic editor for Mac, very similar to Windows Movie Maker in terms of features and power. In it you can simply cut, join, and apply effects, place a musical curtain and little more of that. It is a full-fledged beginner program.

• · Final Cut Pro

This is a very powerful professional video editor for mac that is only available on the operating system of Apple computers. It has advanced functions that allow you to edit videos in 4K quality by applying a wide variety of effects and filters to make them much more dynamic. In addition, it has very practical tools to speed up the editing process by correcting errors by default so that you don’t have to do it manually scene by scene.