Category: Fashion

Disrupting the Diamond Industry – The Rise of Lab-Grown Diamonds

Global jewellery retailers are undergoing a significant transformation, adjusting their strategies to capitalise on the growing popularity towards choosing to buy lab-grown diamonds. Once the uncontested centrepiece of diamond engagement rings and bridal jewellery, natural diamonds began facing competition around 2015, when lab-grown diamonds started gaining traction. This shift wasn’t just about affordability—though lab-grown diamonds […]

Novita Lab Diamonds Story: Revolutionizing the Future of Ethical Luxury

The Birth of Novita Diamonds Novita Lab-Grown Diamonds was founded with the vision of creating luxury diamonds that not only embody beauty and brilliance but also align with modern values of sustainability and ethics. The founders recognized the growing demand for conflict-free diamonds, which had been a significant concern in the traditional diamond industry due […]

Loose Lab-Created Diamonds: Why They’re the Smart Choice for Engagement Rings and Fine Jewelry

What Are Free Lab-Created Diamonds? Free lab-created diamonds are diamonds that have been manufactured in a controlled lab environment, rather than being mined from the Earth. These diamonds are chemically identical to natural diamonds, with the same physical properties. The expression “free” simply means that the diamond is not yet set into jewelry, giving you […]

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